Title:Marketing Manager
ID:MAR00003541
Description
Thomson Reuters is a global leader in providing essential information to the world's businesses and professionals in Law, Financial Services, Tax & Accounting, Media, and Scientific Research. With our deep expertise and understanding of these professions, we are able to offer our customers a broad range of innovative products and services. The relevant, insightful information and intuitive supporting systems we provide enable our customers to be successful. Thomson Reuters has operations in 93 countries around the globe. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com.
Main Purpose of Job:
The business of IP & Science provides research and analytic solutions, including Web of Knowledge (WoK), the “gold standard” citation database and search platform, that help scientists and researchers find, analyze, and leverage authoritative scholarly content. Customers include universities, academic and governmental research institutions, scholars and researchers, publishers, and university faculty and administrators.
The Marketing Manager MAR is responsible for developing and implementing regional marketing plans for MAR in order to meet the strategic go to market objectives of the MAR IP&Science business.
This position includes supporting the development of the strategy for launch planning, go-to-market programs, and sales readiness as well as overall results-focused execution.
This position will be responsible for named and new products within the classification of MAR IP&Science.
The role will closely liaise with Product Management Leads who are responsible for directing technical investment.
Responsibilities:
- Develop marketing communication plans to meet the strategic objectives of the MAR regional business.
- Plan and implement marketing projects, with agreed deadlines and budget allocation.
- Implement effective marketing campaigns across the marketing mix that support regional branding, customer acquisition and customer retention.
- Track revenues, sales trends and market potential within the region in order to devise and execute marketing programs.
- Develop customer acquisition campaigns to support sales, including vertical market campaigns, product specific promotions and personalized customer communications.
- Oversee creation of all marketing materials for assigned segments, including sales sheets, brochures, competitive product comparisons, case studies, white papers, proposals, presentations, product demos, pod casts, video casts etc...
- Ensure use of appropriate systems (CRM, contact management etc..) to manage, track and report on projects, and provide sales with accurate information about a specific project generating leads.
- Ensure marketing program design and execution is aligned with strategic goals
- Identify and coordinate opportunities to leverage customer testimonial and case studies
- Monitor program status and effectiveness.
Identify and drive actions to maximize product success
Qualifications
Required Skills:
- Experience in business-to-business marketing within the IP & Science market sector.
- Experience in direct marketing, web marketing, advertising, collateral production and event management.
- Clearly demonstrable experience of preparing tactical marketing plans, working to budget and time deadlines and reporting on ROI.
- Strong project management skills and strength in managing multiple projects/deadlines.
- Strong customer orientation.
- Strong facilitation skills.
- Excellent oral and written English communications.
- Well organized and disciplined with regards to policy, procedure and standards.
Thomson Reuter’s employees take pride in providing our customers around the world with information that is timely, accurate, unbiased and trusted. We have a profound respect for the professions and customers we serve and define our success in terms of their success. Our work environment is dynamic, innovative and entrepreneurial. We have a result-oriented culture that demands excellence, agility, and the desire to move quickly and precisely to seize opportunities. Our environment is both challenging and supportive - we give employees the opportunity to develop their skills and do their best work.
Thomson Reuters values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.
Job: Marketing & Communications
Primary Location: Dubai, AE
Other Locations: Beirut,Lebanon
Organization: GGO MAR-IP & Science
Schedule: Full-time
Education Level:
Job Type: Standard
Shift:
Travel: Yes, 75 % of the Time
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